A contemporary brand from Alexander McQueen, McQ has irreverence towards the house of the McQueen whilst simultaneously maintaining a shared spirit. This subversive attitude has been apparent since the brand was formed in 2005 by Lee McQueen.
McQ takes reference from British youth subculture and juxtaposes this with classically luxurious fabrications and details. The brand embodies the character of the McQ boy and girl: they are rebellious, youthful and anarchic.
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