Brandwall_caterpillar

For three generations, Caterpillar Inc. was synonymous with heavy duty industrial machinery.

In recent years, however, the company’s yellow logo have appeared in a surprising new context: on the feet of sophisticated urbanites! The popularity of Caterpillar footwear can partly be explained by the brand’s established reputation among construction workers and the fact that industrial chic is a recurrent theme within the fashion, business is another ingredient in the mix.

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