Desigual is characterized by its distinctive, optimistic, and colorful designs. The brand began operations in 1984 and La Vida es Chula is its slogan and the way it interprets fashion and life. An enthusiastic, positive, optimistic message that really nails their colors to the mast. This phrase explains Desigual’s raison d’être and is enschrined in their DNA and the values it reflects.

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