The Italian MSGM is designed by Massimo Giorgetti, who has a strong ability in captivating trends before they are trends! For him it’s a simple mix of continuous new inputs alongside with the state of being contemporary such as indie music and contemporary art. Massimo Giorgetti, is able to mix and match his passion, with his artistic and aesthetic expressions - making a Kaleidoscope of splendid colours, wild shapes, print and lines which have rapidly become popular the fashion industry and among many style icons hearts. MSGM is one the most intriguing brands of the moment!