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In the last couple of years, BACK has developed into one of Sweden’s most prominent designer brands. Its ambition is to represent revolutionary thinking in fashion, aimed towards intelligent, style conscious women. The clothes are wearable on an every-day basis, yet unique and exclusive at the same time.

The style has its roots in the Scandinavian aesthetics in the sense that is often androgynous and without the restraints of a nation more steeped in tradition when it comes to fashion. BACK’s signature pieces play with the silhouette in a humorous and smart way. Ann-Sofie BACK's designs have been seen on Beyoncé, Rihanna, Robyn, Neneh Cherry, Lady Gaga, Noomi Rapace, Icona Pop, Chloe Sevigny and even the Crown Princess Victoria of Sweden.

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