Japanese beauty is back in the limelight and when the temperature drops you want an easy beauty routine that will keep your skin hydrated and looking good when it’s cold outside. Here’s how to prep your skin for winter with Shiseido and the Japanese beauty routine.

Step 2 - Strengthen

Now is the time to strengthen the skin with the Ultimune Power Concentrate from Shiseido. This antioxidant powerhouse will strengthen the skin against daily damage and boost regeneration of cells, helping to prevent against the visible signs of ageing. Simply apply this serum after cleansing and before moisturising.


How to get glowing skin 
with a J-Beauty and Shiseido.

What is J- beauty?

It’s slower.
As its heritage would indicate, Japanese beauty culture and expertise goes way back. Rooted in ancient rituals, it combines tradition with science-driven, high-tech formulas that focuses on protecting and preserving the skin. It is a beauty approach that is slower, considering beauty as something that takes patience, and consistency over a longer period. J-Beauty is the sensible, sophisticated older sister to K-beauty’s more frenzied, peppy energy and transient tastes, where the fundamentals prioritize healthy skin over flawless skin.

Skincare routine is simpler
There are no ten-step nightly facial marathons here and face masks are a weekly luxury rather than a daily staple. J-beauty endorses a minimalistic skincare approach and encourages you not to burden your face with layers of products. Skincare regimes are closer to the Western ‘cleanse, tone and moisturise’ formula with the additional hydrating step (you’ll notice that moisture is a queen in the Japanese scene) often taking the form of an essence.

Textures are light
Milk, gels, emulsions, and tonics are all bathroom cabinet must-haves, mainly due to their ease of absorption and ease for layering.  Basically, a Japanese skincare routine with Shiseido creates veils of hydration and protection rather that one thick coat of cream.

It looks to nature
Alongside the cutting-edge science coming out of the Shiseido labs, staple makeup and skincare ingredients stay local like the tofu in Waso skincare line which uses homegrown ingredients. From the probiotic to the antioxidant-rich, like green tea extracts to fight free radicals and rice squalene to boost the skins barrier. 

Step 1 - Prepare

The first step is to prepare the skin and to create the perfect environment for skin’s immune cells to perform at optimal level and to help prevent the skin’s immune cells from becoming damaged. Here you would cleanse the skin with a cleanser and soften the skin with a treatment softener to create a good skin barrier function.


Step 3 – Regenerate

As the skin’s regeneration power weakens with age, Shiseido has developed products specifically targeting different skin concerns in the 20’s, 30’s and 50’s. So now is the time to regenerate with a moisturiser to help all those skin concerns like blemishes, oil and dehydration, fatigue, uneven skin tone, loss of elasticity and wrinkles.

The final touch

Give your skin a final perfecting treat with this weightless medium-to-full, buildable coverage foundation. Featuring their innovative Light-Adjusting technology it helps to improve skin radiance, uneven skin tones, fine lines, and loss of hydration. Infused with mandarin peel extract it will give your skin an instant boost and long-lasting luminosity, plus it protects with SPF30.

How to prep your skin the Shiseido way

Nowhere will you discover a more authentic J-Beauty, than in Shiseido’s skincare secrets. The core philosophy of Shiseido’s J-Beauty is to build the skin’s power on a day-to-day basis, ready to fight the effects of stress, city life and signs of ageing for a smoother, more radiant, and resilient skin. The skin’s immunity function begins to weaken from the early 30’s when women undergo more stress, therefore women from this age should include these steps in their daily beauty routine both morning and night.

Creamy Cleansing Emulsion 

Clarifying Cleansing Foam

Treatment Softener Enriched

Vital Perfection Uplifting and Firming Cream

Vital Perfection Uplifting and Firming Eye Cream


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