The North Face® legend begins ironically enough on a beach in 1966 in San Francisco.The company started as a small retail shop known as ”The North Face”, a retailer of high-performance climbing and backpacking equipment. Now 40 years after its humble opening in SF, The North Face delivers an extensive line of performance apparel, equipment, and footwear and are the first choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers - and their mantra is ”Never Stop Exploring!”