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Whether you are new to niche fragrances or a seasoned enthusiast, we spoke to fragrance expert Siwapha Nielsen to get her top tips on how to find the right niche scent for you.

Everything you need to know about niche fragrances

Whether you are new to niche fragrances or a seasoned enthusiast, we spoke to fragrance expert Siwapha Nielsen to get her top tips on how to find the right niche scent for you.

In the vast world of perfumery, niche fragrances offer a distinct, luxurious, and artistic approach to scent creation. These perfumes cater to those seeking unique, personal, and high-quality olfactory experiences. Here’s the lowdown before you add to the cart.

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WHAT DEFINES NICHE FRAGRANCES?

‘Unlike designer fragrances created for mass-market appeal, niche fragrances come from independent perfume houses that craft unique scents. These brands focus solely on perfumery, using rare ingredients and innovative compositions to tell stories through scent,’ says Siwapha.

Designer vs. niche:

Designer brands like Dior and Chanel also produce cosmetics and other products, while niche brands focus exclusively on perfumery. For instance, Byredo was once considered a niche but expanded into makeup, shifting its classification.

Artistic creations:

Niche scents often embrace bold, unique ingredients like hazelnut accords or frankincense. ‘These elements contribute to their exclusivity, as niche brands often produce smaller batches with carefully sourced, rare materials,’ she says.

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CURRENT TRENDS IN NICHE FRAGRANCES

01. Sustainability

Many brands prioritize eco-friendly practices, using ethically sourced ingredients and innovative biotechnology.

02. Genderless scents

Niche fragrances embrace inclusivity, offering unisex compositions that blend traditionally masculine and feminine notes.

03. Experimental ingredients

Expect bold notes like leather, smoke, and metallic accords for complex, multidimensional experiences.

04. Bespoke fragrances

For a deeply personal touch, some brands allow clients to collaborate on custom scents.

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HOW DO YOU SHOP AND WEAR NICHE FRAGRANCES?

Finding the perfect niche scent

01. Identify your scent profile

Siwapha says to reflect on what you’ve loved in the past—florals, gourmands, woody scents—and consider your lifestyle. ‘For daily use, choose something versatile and subtle, and for special occasions, explore bold, complex scents that make a statement,’ she advises.

02. Sample before buying

‘Fragrances evolve on your skin throughout the day, so take your time before committing.’

03. Understand your preferences

‘It’s important to look at your existing collection or smell new scents to discover what resonates with you now,’ she says.

04. Applying fragrances

Siwapha adds that applying behind the ears, collarbones, elbows, or on your palms is best for subtle diffusion. ‘Avoid over-spraying, especially with strong or complex scents. Start small (3-6 sprays) and adjust as needed,’ she recommends.

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STORAGE TIPS

Store fragrances in a cool, dark place with stable temperatures—like a bedroom drawer. ‘Avoid exposing bottles to sunlight or fluctuating humidity, as this can degrade the perfume fast,’ she warns.

WHY CHOOSE A NICHE?

Longevity misconception: According to Siwapha, the price of niche perfumes reflects artistry and quality rather than extended wear. ‘Ingredients are often ethically sourced or challenging to acquire, resulting in a more refined, exclusive product,’

CRAFTSMANSHIP

For instance, Creed employs maceration techniques for their oils, a process that can take months to enhance the depth of the scent.

CUSTOMIZATION

Ingredients like rock roses or handpicked jasmine contribute to the individuality of niche creations, which designer brands can't replicate due to large-scale production.

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So, choosing a niche perfume is an experience of discovery. From initial application to dry-down, these scents reveal layers of complexity over time. ‘Niche fragrances aren’t about following trends but embracing individuality and artistry,’ says Siwapha so, whether you’re drawn to exotic ingredients or timeless classics, niche perfumes offer a personal, luxury experience worth exploring.’

Discover our niche perfumes