

Whether you are new to niche fragrances or a seasoned enthusiast, we spoke to fragrance expert Siwapha Nielsen to get her top tips on how to find the right niche scent for you.
In the vast world of perfumery, niche fragrances offer a distinct, luxurious, and artistic approach to scent creation. These perfumes cater to those seeking unique, personal, and high-quality olfactory experiences. Here’s the lowdown before you add to the cart.
‘Unlike designer fragrances created for mass-market appeal, niche fragrances come from independent perfume houses that craft unique scents. These brands focus solely on perfumery, using rare ingredients and innovative compositions to tell stories through scent,’ says Siwapha.
Designer brands like Dior and Chanel also produce cosmetics and other products, while niche brands focus exclusively on perfumery. For instance, Byredo was once considered a niche but expanded into makeup, shifting its classification.
Niche scents often embrace bold, unique ingredients like hazelnut accords or frankincense. ‘These elements contribute to their exclusivity, as niche brands often produce smaller batches with carefully sourced, rare materials,’ she says.
Many brands prioritize eco-friendly practices, using ethically sourced ingredients and innovative biotechnology.
Niche fragrances embrace inclusivity, offering unisex compositions that blend traditionally masculine and feminine notes.
Expect bold notes like leather, smoke, and metallic accords for complex, multidimensional experiences.
For a deeply personal touch, some brands allow clients to collaborate on custom scents.
Siwapha says to reflect on what you’ve loved in the past—florals, gourmands, woody scents—and consider your lifestyle. ‘For daily use, choose something versatile and subtle, and for special occasions, explore bold, complex scents that make a statement,’ she advises.
‘Fragrances evolve on your skin throughout the day, so take your time before committing.’
‘It’s important to look at your existing collection or smell new scents to discover what resonates with you now,’ she says.
Siwapha adds that applying behind the ears, collarbones, elbows, or on your palms is best for subtle diffusion. ‘Avoid over-spraying, especially with strong or complex scents. Start small (3-6 sprays) and adjust as needed,’ she recommends.
Longevity misconception: According to Siwapha, the price of niche perfumes reflects artistry and quality rather than extended wear. ‘Ingredients are often ethically sourced or challenging to acquire, resulting in a more refined, exclusive product,’
For instance, Creed employs maceration techniques for their oils, a process that can take months to enhance the depth of the scent.
Ingredients like rock roses or handpicked jasmine contribute to the individuality of niche creations, which designer brands can't replicate due to large-scale production.
So, choosing a niche perfume is an experience of discovery. From initial application to dry-down, these scents reveal layers of complexity over time. ‘Niche fragrances aren’t about following trends but embracing individuality and artistry,’ says Siwapha so, whether you’re drawn to exotic ingredients or timeless classics, niche perfumes offer a personal, luxury experience worth exploring.’
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