From G-Star’s creation in 1989 their philosophy has been 'Just the Product'. This single-minded approach has led to many denim 'firsts' – from luxury to raw unwashed denim, from deep indigo dyed to extreme bleached offering distinctive, textured garments with soul. As a denim fashion house they are known throughout the world for their high denim quality. G-Star Raw jeans are comfortable and stylish to wear - a pleasure to wear because of their comfort and fit. Today, G-Star continues to push the boundaries, evolving their core DNA and challenging their designers to investigate new materials, styles and cuts - while always focusing on just the product!