Boozt Maidenform 400x2340 V4 (1)

Maidenform was the first company to make modern bras. Established in 1922 by Ida Cohen Rosenthal and her husband, they sold Charleston dresses demanding a flat-chested look - achieved with an uncomfortable 'bandeaux'. As Ida disliked the way their dresses fit women with flat chests, she designed a new lingerie to support and accentuate the woman's natural figure: two 'cups' with shoulder straps and a ribbon fastened in the back. As the popularity of their new lingerie grew, they focused on the bras - now called Maidenform. Today, Maidenform designs and manufactures a wide range of lingerie products including bras, panties and shapewear.

Maidenform

Maidenform was the first company to make modern bras. Established in 1922 by Ida Cohen Rosenthal and her husband, they sold Charleston dresses demanding a flat-chested look - achieved with an uncomfortable 'bandeaux'. As Ida disliked the way their dresses fit women with flat chests, she designed a new lingerie to support and accentuate the woman's natural figure: two 'cups' with shoulder straps and a ribbon fastened in the back. As the popularity of their new lingerie grew, they focused on the bras - now called Maidenform. Today, Maidenform designs and manufactures a wide range of lingerie products including bras, panties and shapewear.
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  • Maidenform
    TAME YOUR TUMMY MISSY
    22.95 € 18.36 €
    M L XL XXL
    720
    22.95 € 18.36 €
  • Maidenform
    TAKE INCHES OFF
    64.95 € 51.96 €
    S M L XL
    526
    64.95 € 51.96 €
  • Maidenform
    SLEEK SMOOTHERS
    29.95 € 23.96 €
    S M L XXL
    435
    29.95 € 23.96 €
  • Maidenform
    FIRM FOUNDATIONS
    54.95 € 43.96 €
    S M L XXL
    361
    54.95 € 43.96 €
  • Maidenform
    TAME YOUR TUMMY MISSY
    22.95 € 18.36 €
    S M L XL XXL
    720
    22.95 € 18.36 €
  • Maidenform
    SLEEK SMOOTHERS
    44.95 € 35.96 €
    S M L XL XXL
    416
    44.95 € 35.96 €
  • Maidenform
    TAKE INCHES OFF
    64.95 € 51.96 €
    S M L XL XXL
    526
    64.95 € 51.96 €
  • Maidenform
    EASY UP
    42.95 € 34.36 €
    S M L XL XXL
    634
    42.95 € 34.36 €
  • Maidenform
    SLEEK SMOOTHERS
    29.95 € 23.96 €
    S M XL XXL
    435
    29.95 € 23.96 €
  • Maidenform
    TAKE INCHES OFF
    64.95 € 51.96 €
    S M L XL XXL
    457
    64.95 € 51.96 €
  • Maidenform
    FIRM FOUNDATIONS
    54.95 € 43.96 €
    S M L XL XXL
    361
    54.95 € 43.96 €
  • Maidenform
    SLEEK SMOOTHERS
    44.95 € 35.96 €
    S M XXL
    416
    44.95 € 35.96 €
  • Maidenform
    ONE FABULOUS FIT 2.0
    49.95 € 39.96 €
    B C D DD
    175
    49.95 € 39.96 €
  • Maidenform
    EASY UP
    42.95 € 34.36 €
    S M L
    634
    42.95 € 34.36 €
  • Maidenform 2-pack
    SLEEK SMOOTHERS
    34.95 € 27.96 €
    S M L XL XXL
    537
    34.95 € 27.96 €
  • Maidenform
    TAKE INCHES OFF
    64.95 € 51.96 €
    M L XL
    457
    64.95 € 51.96 €
  • Maidenform
    ONE FABULOUS FIT 2.0
    49.95 € 39.96 €
    75 80 85 90
    194
    49.95 € 39.96 €
  • Maidenform
    ONE FABULOUS FIT 2.0
    49.95 € 39.96 €
    B C D DD
    175
    49.95 € 39.96 €
  • Maidenform
    COVER YOUR BASES
    44.95 € 35.96 €
    S
    287
    44.95 € 35.96 €
  • Maidenform 2-pack
    SLEEK SMOOTHERS
    34.95 € 27.96 €
    S
    537
    34.95 € 27.96 €
  • Maidenform
    COVER YOUR BASES
    39.95 € 31.96 €
    L
    191
    39.95 € 31.96 €
  • Maidenform
    SLEEK SMOOTHERS
    42.95 € 34.36 €
    M L XL
    459
    42.95 € 34.36 €
  • Maidenform
    ONE FABULOUS FIT 2.0
    49.95 € 39.96 €
    75 80 85 90
    194
    49.95 € 39.96 €
  • Maidenform
    COMFORT DEVOTION
    44.95 € 35.96 €
    In vele maten verkrijgbaar
    304
    44.95 € 35.96 €
  • Maidenform
    COMFORT DEVOTION
    17.95 € 14.36 €
    L XL XXL
    109
    17.95 € 14.36 €
  • Maidenform
    COVER YOUR BASES
    39.95 € 31.96 €
    L XXL
    191
    39.95 € 31.96 €
  • Maidenform
    SLEEK SMOOTHERS
    42.95 € 34.36 €
    M L
    459
    42.95 € 34.36 €
  • Maidenform
    TAME YOUR TUMMY MISSY
    22.95 € 18.36 €
    S L XXL
    530
    22.95 € 18.36 €
  • Maidenform
    ONE FABULOUS FIT 2.0
    49.95 € 39.96 €
    75 80 85 90
    194
    49.95 € 39.96 €
  • Maidenform
    SLEEK SMOOTHERS
    34.95 € 27.96 €
    S L XL
    390
    34.95 € 27.96 €
  • Maidenform
    COMFORT DEVOTION
    44.95 € 35.96 €
    In vele maten verkrijgbaar
    304
    44.95 € 35.96 €
  • Maidenform
    CLASSIC
    44.95 € 35.96 €
    DD DDD G
    67
    44.95 € 35.96 €
  • Maidenform
    COVER YOUR BASES
    39.95 € 31.96 €
    S M L XL XXL
    191
    39.95 € 31.96 €
  • Maidenform
    DREAM
    17.95 € 14.36 €
    L
    85
    17.95 € 14.36 €
  • Maidenform
    TAME YOUR TUMMY MISSY
    22.95 € 18.36 €
    S XL
    530
    22.95 € 18.36 €
  • Maidenform
    SLEEK SMOOTHERS
    39.95 €
    XXL
    429
    39.95 €
  • Maidenform
    SLEEK SMOOTHERS
    34.95 € 27.96 €
    S XXL
    390
    34.95 € 27.96 €
  • Maidenform
    COMFORT DEVOTION
    44.95 € 35.96 €
    In vele maten verkrijgbaar
    304
    44.95 € 35.96 €
  • Maidenform
    FIRM FOUNDATIONS
    49.95 € 42.46 €
    S M L
    465
    49.95 € 42.46 €
  • Maidenform
    CLASSIC
    44.95 € 35.96 €
    DD DDD G
    67
    44.95 € 35.96 €
  • Maidenform
    DREAM
    17.95 € 14.36 €
    XL
    85
    17.95 € 14.36 €
  • Maidenform
    FULL FIGURE
    44.95 € 35.96 €
    DD DDD
    50
    44.95 € 35.96 €
  • Maidenform
    TAME YOUR TUMMY MISSY
    36.95 € 29.56 €
    M
    263
    36.95 € 29.56 €
  • Maidenform
    FIRM FOUNDATIONS
    42.95 €
    S M L
    424
    42.95 €
  • Maidenform
    FIRM FOUNDATIONS
    49.95 €
    XL
    465
    49.95 €
  • Maidenform
    FULL FIGURE
    44.95 € 35.96 €
    DD DDD
    50
    44.95 € 35.96 €
  • Maidenform
    TAME YOUR TUMMY MISSY
    36.95 € 29.56 €
    M XL
    263
    36.95 € 29.56 €
  • Maidenform
    FIRM FOUNDATIONS
    42.95 € 34.36 €
    S M XXL
    424
    42.95 € 34.36 €
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