As the re-invention of an iconic fragrance, OBSESSED plays on the evocation of memory through scent. Mixing memory and desire, masculine and feminine, the past and the present, these compelling fragrances echo the original OBSESSION, yet blur and reformulate scents for both men and women today.
In 1993, Obsession truly attained its iconic status when Kate Moss became the fragrance’s figurehead, shot by her then boyfriend Mario Sorrenti. This ground-breaking and provocative imagery reflected a real love story; besides portraying a mutual flourishing of first love, the images also reveal an obsession with both a subject and a medium for the photographer.
As the legendary campaign approaches its 25th anniversary, OBSESSED utilizes never before seen imagery from that time and personal biography to further explore and evoke the idea of memory, past love and present iconography. As the first fragrance formulated and promoted under RAF SIMONS as Chief Creative Officer of CALVIN KLEIN, OBSESSED can be seen as a celebration of CALVIN KLEIN fragrances past, present and future. OBSESSED is about how memory, the sensual and the visual intertwine today.
OBSESSED FOR HIM A masculine interpretation of a Vanilla Infusion. A compelling heart of Black Vanilla is sophisticatedly structured with dark, dimensional woods, providing the tension between a feminine melodiousness and masculine strength. Ambrox elegantly cuts through all, lending a sleek and contemporaneous edge.