Based in Copenhagen, Wood Wood is a contemporary fashion and lifestyle brand
founded in 2002. Co-founders, Karl-Oskar Olsen and Brian SS Jensen, continue to
direct Wood Wood. Today, Wood Wood has stores in Berlin, London, Aarhus and
Copenhagen as well as an online store.
Since the beginning, the collections have reflected an influence from sports, art, music and various eras of
youth culture. Wood Wood balances expression and function, and it best describes as contemporary streetwear
combined with a strong sports component. The Wood Wood collections have evolved into tailored and
sophisticated expressions while keeping their playful graphic profile that often revolves around juxtapositions
“Wood Wood is much more than a brand. It’s about style and attitude. We were raised with the desire to evolve
constantly, and we’ll keep on taking the brand even further by combining elements of underground and high-end
into our very own aesthetic.” – Karl-Oskar Olsen, Co-founder and Creative Director.