Boozt Maidenform 400x2340 V4 (1)

Maidenform was the first company to make modern bras. Established in 1922 by Ida Cohen Rosenthal and her husband, they sold Charleston dresses demanding a flat-chested look - achieved with an uncomfortable 'bandeaux'. As Ida disliked the way their dresses fit women with flat chests, she designed a new lingerie to support and accentuate the woman's natural figure: two 'cups' with shoulder straps and a ribbon fastened in the back. As the popularity of their new lingerie grew, they focused on the bras - now called Maidenform. Today, Maidenform designs and manufactures a wide range of lingerie products including bras, panties and shapewear.

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Maidenform

2 products
  • Maidenform
    £36 £28.80
    S M L XL XXL
    187
  • Maidenform
    £36 £30.60
    S M L XL XXL
    187