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Boozt Maidenform 400x2340 V4 (1)

Maidenform was the first company to make modern bras. Established in 1922 by Ida Cohen Rosenthal and her husband, they sold Charleston dresses demanding a flat-chested look - achieved with an uncomfortable 'bandeaux'. As Ida disliked the way their dresses fit women with flat chests, she designed a new lingerie to support and accentuate the woman's natural figure: two 'cups' with shoulder straps and a ribbon fastened in the back. As the popularity of their new lingerie grew, they focused on the bras - now called Maidenform. Today, Maidenform designs and manufactures a wide range of lingerie products including bras, panties and shapewear.

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Maidenform

45 products
  • Maidenform
    £19 £16.15
    S M L XL XXL
    244
  • Maidenform
    £44 £37.40
    Available in several sizes
    88
  • Maidenform
    £13.50 £10.13
    S M L XL XXL
    60
  • Maidenform
    £19 £14.25
    S M L
    244
  • Maidenform
    £44 £37.40
    Available in several sizes
    88
  • Maidenform
    £19
    S M L XL XXL
    311
  • Maidenform
    £32.50 £27.63
    Available in several sizes
    186
  • Maidenform
    £31 £23.25
    S M L XL XXL
    152
  • Maidenform
    £36 £28.80
    S M L XL XXL
    187
  • Maidenform
    £44 £37.40
    Available in several sizes
    88
  • Maidenform
    £19 £16.15
    S M XL XXL
    311
  • Maidenform
    £33.50 £28.48
    S M L XL XXL
    310
  • Maidenform
    £32.50 £27.63
    Available in several sizes
    186
  • Maidenform
    £31 £23.25
    S M L XL XXL
    152
  • Maidenform
    £49.95 £39.96
    B C D DD
    119
  • Maidenform
    £13.50 £10.80
    S M L XL
    37
  • Maidenform
    £36
    S M L XL XXL
    187
  • Maidenform
    £32 £24
    S M L XL XXL
    249
  • Maidenform
    £33.50 £23.45
    S M L XL XXL
    310
  • Maidenform
    £32.50 £26
    Available in several sizes
    186
  • Maidenform
    £35.50 £26.63
    S M L XL
    321
  • Maidenform
    £49.95
    B C D DD
    119
  • Maidenform
    £13.50 £10.80
    S M L XL
    37
  • Maidenform
    £36 £30.60
    DD DDD G
    38
  • Maidenform
    £35.50
    S M L XL XXL
    306
  • Maidenform
    £32 £24
    S M L XL XXL
    249
  • Maidenform
    £35.50 £26.63
    M L XL XXL
    321
  • Maidenform
    £62 £46.50
    S M L XL XXL
    372
  • Maidenform
    £30
    S M L XL XXL
    289
  • Maidenform
    £36 £28.80
    DD DDD G
    38
  • Maidenform
    £35.50
    S M L XL
    306
  • Maidenform
    £36 £27
    DD DDD
    32
  • Maidenform
    £62 £49.60
    S M L XL XXL
    378
  • Maidenform
    £30 £24
    S M L XL XXL
    289
  • Maidenform
    £42 £31.50
    S M L XL XXL
    296
  • Maidenform
    £45 £36
    S M L XL XXL
    254
  • Maidenform
    £36 £28.80
    DD DDD
    32
  • Maidenform
    £32
    S M L XL
    128
  • Maidenform
    £40 £32
    S M L XL
    280
  • Maidenform
    £42 £35.70
    S M L XL XXL
    296
  • Maidenform
    £29
    S
    335
  • Maidenform
    £45 £33.75
    S M L XL XXL
    254
  • Maidenform
    £32 £27.20
    S M L XL XXL
    128
  • Maidenform
    £40 £34
    S M L XL XXL
    280
  • Maidenform
    £29 £21.75
    XXL
    335