Boozt Maidenform 400x2340 V4 (1)

Maidenform was the first company to make modern bras. Established in 1922 by Ida Cohen Rosenthal and her husband, they sold Charleston dresses demanding a flat-chested look - achieved with an uncomfortable 'bandeaux'. As Ida disliked the way their dresses fit women with flat chests, she designed a new lingerie to support and accentuate the woman's natural figure: two 'cups' with shoulder straps and a ribbon fastened in the back. As the popularity of their new lingerie grew, they focused on the bras - now called Maidenform. Today, Maidenform designs and manufactures a wide range of lingerie products including bras, panties and shapewear.

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Maidenform

26 products
  • Maidenform
    £19
    S M L XL XXL
    245
  • Maidenform
    £19 £14.25
    S M L
    245
  • Maidenform
    £19
    S M L XL XXL
    312
  • Maidenform
    £19 £14.25
    S M XL XXL
    312
  • Maidenform
    £33.50
    S M L XL XXL
    311
  • Maidenform
    £32 £20.80
    S M L XL XXL
    250
  • Maidenform
    £33.50
    S M L XL XXL
    311
  • Maidenform
    £35.50 £23.08
    S M L XL
    321
  • Maidenform
    £35.50
    S M L XL XXL
    306
  • Maidenform
    £32 £24
    S M L XL XXL
    250
  • Maidenform
    £35.50
    M L XL XXL
    321
  • Maidenform
    £62
    S M L XL XXL
    372
  • Maidenform
    £30
    S M L XL XXL
    289
  • Maidenform
    £35.50
    S M L XL
    306
  • Maidenform
    £62
    S M L XL XXL
    378
  • Maidenform
    £30
    S M L XL XXL
    289
  • Maidenform
    £42
    S M L XL XXL
    298
  • Maidenform
    £45 £36
    S M L XL XXL
    254
  • Maidenform
    £32 £27.20
    S M L XL
    128
  • Maidenform
    £40 £34
    S M L XL
    280
  • Maidenform
    £42 £33.60
    S M L XL XXL
    298
  • Maidenform
    £29 £24.65
    S
    335
  • Maidenform
    £45 £33.75
    S M L XL XXL
    254
  • Maidenform
    £32
    S M L XL XXL
    128
  • Maidenform
    £40 £34
    S M L XL XXL
    280
  • Maidenform
    £29 £21.75
    XXL
    335