Sport – naised
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Sport – lapsedSport – naisedSport – mehedSport – lapsed
FOCUS - FEEL GREAT ON THE INSIDE, PLAY GREAT ON THE OUTSIDE The Australian Open collection is built around the consumer insight, that tennis athletes compete in front of huge, passionate crowds, and need to maintain their focus under immense pressure, a lack of focus can be the difference between winning or losing. The range is designed to help athletes stay calm and best enable focus. The colors, materials and graphics are meant to stimulate athletes with a calming effect to better focus on their game. The designs are taking inspiration from recurring fractal shapes in nature, that are indicated to enhance mood and de-stress.
