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Meet Genius Curler, the smart, automatic curling iron from Björn Axén Tools that curls your hair for you. All you have to do is choose which direction the curls should go - towards your face or away from your face. Genius Curler takes care of the rest. Genius Curler senses your hair length and adjusts the curls to suit your hair. The curler rolls in your hair and beeps when the curl is finished. If you still want to curl yourself, you can turn off the automatic mode. With ceramic coating, the curling iron adds shine to your hair. The Genius Curler has different temperature settings to suit your hair - 170, 190 and 210 degrees. Discover how easy it is to get a professional result and salon feeling at home!