Rip Curl is one of the world’s most recognised and respected brands. It has been at the forefront of the surf and snow scenes since its creation in the late 1960s. Started by Brian “Sing Ding” Singer and Doug “Claw” Warbrick in the coastal Australian town of Torquay in the late 1960s, Rip Curl was initially a vehicle for the perfect lifestyle – a never-ending search by two mates for perfect waves, adventure and the fun that inevitably follows. Rip Curl was the standard by which other surf brands were measured. The company was created by surfers and the products were made by the people who wanted to use them. Rip Curl was a company built by surfers for surfers. Today, there is still only one Rip Curl. Rip Curl’s Vision is to be regarded in all that they do as the world’s Ultimate Surfing Company. They endeavour to make the best products, run the best events, support the best athletes, deliver the best service, communicate the best brand message and have the best crew of people. Their Mission is to continue to develop a brand image that truly reflects their Brand Values and the attitudes and aspirations of those people on The Search, in doing so they strive towards their Vision. Rip Curl applies its Brand Values across everything it does and wants to achieve. These values encapsulate the spirit and belief system of Rip Curl – past, present and future. There is no brand in the world quite like Rip Curl, nor will there ever be. Rip Curl was built by surfers and continues to evolve thanks to a young and energetic crew of people who believe in their Mission and Vision. Their crew will continue to evolve and shape the future of the world’s Ultimate Surfing Company.