For SS17 Kari Traa and the Danish singer Medina have come together for an exclusive campaign on Boozt.com. The campaign, called #WEDAREYOU, encourages young women to be true to themselves and be proud of who they are. It is about challenging the existing beauty ideals and focusing on mental health as well as physical. Start fresh with the new Kari Traa collection. Take a photo and share with the tag #WEDAREYOU next time you challenge yourself.