HUGO's journey traces back to the small town of Metzingen, Germany, in 1924, where the founder, Hugo Ferdinand Boss, laid the foundation for what would become a global fashion empire. Today, under the HUGO BOSS umbrella stand two brands: HUGO and BOSS. HUGO caters to style individualists with dramatic cuts, clean designs, and cool accents, appealing to men who chart their path with confidence and progressive flair. HUGO leans more towards avant-garde fashion than classic BOSS. These are clothes that encourage self-expression and authenticity. If you are looking for clothing that exudes a more daring and adventurous vibe, and you prefer to express yourself rather than fit into norms, check out the broad selection of HUGO clothes at Boozt.com. The Nordic online department store is known for its dedication to providing a diverse and genuine range, making it the ideal platform for those seeking HUGO's avant-garde styles with the assurance of Nordic fashion standards.
Ever since 1993, when the HUGO BOSS company founded HUGO, the brand has been captivating the world with its trendy and casual clothing. HUGO focuses on modern tailoring and smart-casual pieces for men, allowing them to mix and match outfits. HUGO's designs are versatile, letting you mix and match pieces to suit your mood and personal style. From HUGO, you can expect contemporary styles. The brand’s fashion-forward approach also ensures that you can express your unique personality while maintaining a cool, confident vibe.
HUGO offers a broad selection of smart-casual pieces for men that captivate with their modern tailoring. You can find a variety of clothing options, including t-shirts, polos, shirts, jeans, trousers, suits, jackets, and coats. HUGO also provides stylish accessories like bags, belts, wallets, watches, sunglasses, hats, and scarves, along with a selection of footwear, from sneakers and dress shoes to boots and sandals. Additionally, the brand features comfortable underwear and loungewear, including boxers, briefs, socks, and pajamas. HUGO’s versatile designs allow you to mix and match pieces, showcasing your personal style and ensuring a contemporary, confident look.