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French brand Maison Labiche was founded in 2011 by Marie Welté and Jenny Richard. From the very beginning, the ambition is clear: it is about creating a Maison with a soul, close to its community, while keeping more responsible practices in retail in mind.The history of the Maison then begins with a universal, iconic, timeless product: the white T-shirt. Passionate about this unisex, essential piece common to every wardrobe, Maison Labiche embroiders its own typographies on the heart of its T-shirts. From there, one objective emerges: “bringing a couture savoir-faire on an everyday piece”. The idea is to stand out from the crowd with an embroidery technique and love for the words, which carry emotions and memories. Since then, the Maison Labiche collections have evolved and expanded. Today, Maison Labiche proposes a complete ready-to-wear wardrobe for men. At Boozt.com, access a carefully curated selection of Maison Labiche men’s collection that flirt with Parisian elegance while remaining comfortable.