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Sport for WomenSport for MenSport for KidsHUGO BOSS is a fashion house and brand established in Germany in 1924 by Hugo Ferdinand Boss, initially focusing on producing general-purpose clothing. In its early days, all their products were placed under the HUGO BOSS umbrella. However, in 1993, the collection underwent a division, creating the lines HUGO, BALDESSARINI, and BOSS as part of their tri-brand strategy. HUGO is designed for style individualists, offering dramatic cuts, clean designs, and unique accents. It caters to those who embrace bold and authentic fashion, suitable for both everyday wear and nights out. The HUGO women's collection echoes this ethos with attitude, modern tailoring, and versatile mix-and-match pieces that reflect women's unique personal style. The leading Nordic online department store, Boozt.com, provides a wide selection of HUGO products, including clothing, shoes, bags, lingerie, and accessories, ensuring a complete and stylish wardrobe.
HUGO is best known for its clean-cut and laid-back clothing, perfect for an everyday wardrobe with a touch of adventure. In 1993, HUGO was created to cater to a younger, more adventurous audience, focusing on casual and trendy styles. It focuses on casualwear styling that allows you to be authentic to yourself. The HUGO women's line offers modern tailoring and smart-casual pieces with plenty of attitude, making it ideal for the party-girl aesthetic. You can mix and match to suit your mood, showcasing your personal style with confidence and coolness.
HUGO sells a broad selection of items, primarily focusing on clothing. The clothing line includes casualwear, modern tailoring, and smart-casual pieces for women. Their offerings feature everyday essentials like t-shirts, jeans, jackets, dresses, and suits, designed with a clean-cut and laid-back style. HUGO also offers a variety of accessories such as bags, belts, and shoes to complement their apparel.