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A women’s ultimate jeans guide

A good pair of jeans are a staple in every women’s wardrobe. Whatever the cut or wash there are so many different styles to suit every shape and size. Here is the ultimate guide to find the best pair of jeans to suit you.

Find your rise

Trends come and go, we’ve seen everything from high rise, low rise and everything in between, so you need to decide which ones will suit you best. First, you need to figure out what rise is best for your body type.


Low-rise / Sits five centimetres below the navel

If you want to show off your curves low-rise jeans are a great option, you just have to make sure they fit snugly to avoid the waist-gap problem.


Mid-rise / Sits just below the navel

This rise will suit most body shapes and is the most figure-friendly rise. Great if you want more structure around the mid-section, they are compatible with just about any top length which makes them a good all-rounder.


High-rise / Sits at or above the navel

While this rise is often viewed as ‘retro’ it is actually a classic. Athletic body types with smaller waists will love this fit. If you are more of an hourglass but on the slender side, this rise will look fantastic with a bit of stretch. A perfect style to wear with cropped tops and tuck-ins.

Find your fit

The fit of your jeans is a great way to express your unique personal style. From classic, to trendy there is no right one, you just have to find the fit you feel most comfortable in.

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Find your wash

Wash is down to your personal preference. Darker washes are best for smarter occasions, while lighter washes are a great choice for summertime. Whether you go for blue, black, grey or white, it’s really up to you to choose.


Dark wash

Universally appealing for all shapes and sizes and wears over time like a dream, every wardrobe should have a pair of dark wash denim jeans.


Light to medium wash

Whatever the occasion or season, this wash is always appropriate. However, do bear in mind the lighter the wash, the more casual vibe.


Coloured denim

Bright colours are great for the warmer months, whereas darker hues will elevate the basic jean and t-shirt look and are more appropriate for colder weather and even more formal occasions.


Care tips

Always wash jeans as infrequently as you can and in cold water to help to keep the colour you love. Always turn your jeans inside out pre-wash to keep them looking fresh for longer. This helps to cut down on friction created during the wash cycle and prevents fading. Always line dry as tumble dryers or heated drying rooms are the natural enemy of jeans.

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