Brazilian Joia Strengthening + Smoothing Shampoo 295ml - Shampoo

NEW Brazilian Joia™ Strengthening + Smoothing Shampoo with Brazil Nut Selenium + Buriti Fruit Oil Strengthening and Smoothing for Hair that‘s 2x as Strong* With our patented SOL Seal Technology™ to build amazing hair strength and repair damage. . 54% reduction of breakage* . 74% of split ends mended* . Frizz-fighting . Color-safe + sulfate-free . Shine-boosting Strong, healthy hair is an obsession in Brazil. Now, Sol de Janeiro brings the coveted Brazilian Beauty Secrets behind gorgeous hair to everybody with our long awaited shampoo and conditioner. Rich with healthy-hair ingredients and in our iconic and addictive Cheirosa ’62 fragrance (Brazilian Bum Bum Cream), this is the Brazilian hair of your dreams. *Compared to control when shampoo and conditioner are used together. A creamy-lather, sulfate-free shampoo cleanses gently without ever stripping. With our patented SOL Seal Technology™, clinically proven to smooth and restore healthy hair by mending and preventing breakage and wrapping strands with a hug + heal action to fuse together split ends. For all hair types and textures because beauty is diverse in Brazil – and so is hair. This is the strong, healthy hair you’ll love. And this is the first step to Brazilian-Beautiful Hair. Follow Shampoo with Brazilian Joia™ Conditioner. In Portuguese, Joia means, gem. It’s a brilliant reflection of the effortless, diverse beauty of Brazil Why You’ll Love it: Our shampoo is formulated with our patented SOL Seal Technology™. Plant-based keratin micro-capsules ionically bond to split ends and anywhere there’s damage, wrapping and coating strands to instantly repair and restore hair to peak strength. THE SCENT In our addictive and iconic Cheirosa ’62 Brazilian Bum Bum scent. Gorgeous for hair. Perfect for flaunting. FRAGRANCE NOTES • Top: pistachio, almond • Mid: heliotrope, jasmine petals • Dry: vanilla, salted caramel, sandalwood Developed with our Brazilian Hair Expertise Like all our products, the Brazilian Joia™ collection is inspired by our Brazilian Beauty Secrets and made with potent Brazilian ingredients – . Brazil Nut – rich in selenium to deeply nourish and strengthen hair while protecting against breakage. . Buriti Fruit Oil – brimming with healthy fats to smooth dry, damaged hair and bring vital shine. . Coconut Oil – the best-loved multi-tasker to promote scalp health and bring luster and moisture to hair. . Cupuaçu Butter: fortifying and frizz-fighting with essential healthy-hair fats.