The Under Armour UA HOVR Phantom 3 is a high-performance running shoe, renowned for its exceptional combination of comfort, support, and innovative technology. This iteration of the HOVR Phantom series continues Under Armour's tradition of enhancing the running experience through advanced footwear design.

- Features Under Armour’s HOVR™ technology, which delivers a sensation of zero gravity, ensuring excellent energy return and reducing impact on each stride.
- The shoe is encased in a compression mesh Energy Web, which contains the HOVR™ foam to maximize responsiveness and cushioning.
- Designed with a stretchy, knit upper, it provides a snug and adaptive fit, while maintaining breathability for comfortable wear.
- The outsole incorporates durable, high-traction rubber in critical areas, offering stability and durability on a variety of running surfaces.
- Includes an external heel counter for added stability, ensuring a locked-in feel and additional support.
- The full-length molded sockliner forms to the foot, enhancing comfort and providing a custom fit.
- Connects to Under Armour’s MapMyRun™ app, enabling runners to track and analyze their running metrics for a data-driven approach to improvement.

**Target Audience**