Scandi contemporary

The Scandi contemporary look has a few distinct principles – clean lines, muted colours, good quality, and timelessness. Want to follow the Scandi recipe? Keep reading.

Images courtesy of GANT

Capsule wardrobe

Less is more is a common saying for a reason. A simple, clean, and carefully curated wardrobe bids a certain peaceful feng shui that will make your life a lot easier. Keep your darling essentials and signature pieces, and lose the rest. Some must-haves in every man’s wardrobe are a white tee, a well-fitted shirt, black slacks, the perfect blue jeans, a tailored coat, and a soft grey sweatshirt.

Monochrome

You can never argue with a black, grey, or white colour palette, because they go with absolutely everything. You know what they say, when in doubt – choose black. But the term monochrome doesn’t just apply to the Nordic winter palette, it simply means wearing one solid color head to toe, be it all blue or all brown. A simple but chic way to look modern, stylish, and put together.

Function

A signifier of Scandinavian fashion is functionality. Born and bred in the cold, harsh climate of Scandinavia shapes us into practical beings. Layering is a must, so are warm and weatherproof materials, and above all – comfort. The utilitarian trend has been peaking for a while with fleece jackets, sturdy materials, and pockets, pockets, pockets – a trend that’ll never go out of style in Scandinavia.