Editor’s letter

At a time when the world feels out of control, finding little moments of joy like peeling away those winter layers, watching the blossom peek from the branches of a cherry tree, or the extra minutes of daylight squeezing themselves into each evening are good ways to stay positive.

Having moved to Scandinavia from Australia, where I was a beauty and lifestyle editor on women’s magazines for many years, I’m forever an enthusiast for the lighter, brighter months ahead where you can switch up your wardrobe again. Ditching the heavy coats and wearing pretty dresses with bare legs and painted toenails is a surefire way to put a smile on my face.

When I started writing The Edit over a year ago, my main aim was to inspire the readers as they shopped on Boozt.com. Whether highlighting the key fashion and beauty trends of the coming season or giving tips on how to style the home, all I ever wanted to do is to offer inspiration and make it easier for customers to buy the things they love from our fabulous Nordic department store.

During the month of May, we show you the top swimwear trends to help you buy the right one for you and if you’re thinking about investing in a designer piece, then our round-up of the best buys will give you guidance. As you lose the layers, baring your skin can cause apprehension, but with our self-tanning guide, you’ll get the glow before you even hit the beach. One of my favourite monthly articles is ‘Best Buddies’ by our in-house fashion stylist Rikke Wackerhausen. Here she focuses on an up-and-coming trend she loves with her ultimate styling tips. For May it’s all about stripes, a classic look, and oh-so wearable.

I hope you enjoy the articles on The Edit and that they do bring inspiration and joy into your days.

Sarah Wilson
Editor-in-Chief

Looking for the perfect outfit and gift for that special occasion? Don’t forget to check out our occasion wear shop with everything you need from what to wear and gift ideas.