ASICS, established in 1949 in Kobe, Japan, is a brand with a mission to create quality lifestyles through intelligent sports technology, ensuring that children can enjoy good physical and mental health. The brand's name "ASICS" is derived from the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in A Sound Body". This phrase left a profound impression on the brand's founder Kihachiro Onitsuka, inspiring his dedication to creating athletic shoes that would contribute to the nurturing of healthy young individuals through sports. The leading Nordic online department store Boozt.com offers a diverse selection of ASICS products for kids, including a wide range of shoes and sport items designed specifically to support young aspiring athletes.
ASICS is best known for making high-quality sports shoes and gear. Founded by Kihachiro Onitsuka in 1949, the company started with basketball shoes and soon developed innovative footwear for various sports like running, volleyball, and wrestling. ASICS' designs, such as the octopus-inspired suction cup soles, help improve performance and make workouts more enjoyable. Over the years, they've introduced new materials and technologies, making their shoes lighter and more comfortable. ASICS aims to help you stay active and healthy by providing reliable, well-crafted sportswear, ensuring both you and your kids can enjoy your favorite activities with ease.
ASICS offers products not only for adults but also for kids, focusing mainly on sports shoes and gear. The brand provides high-quality, comfortable footwear for activities such as running, basketball, volleyball, and more. These shoes include the same innovative designs and materials that enhance performance and comfort used in their classic designs. Additionally, ASICS sells a variety of sportswear, including clothing suitable for different sports and activities, ensuring that kids can stay active and enjoy their favorite activities with ease.