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It has now been more than 60 years since Adi Dassler founded his company Adi Dassler adidas Schuhfabrik in Germany in 1949. Today adidas is one of the most recognizable brands in the world and a uniting force fusing sports, music and fashion – from the catwalks of New York and the cricket fields of Mumbai to the festival scene in Glasgow and the football pitches of Buenos Aires.