Wilma & Louise, founded 2017 at Lidingö, is today an established lifestyle brand. They focus on products offering joy, elegance and desire in your everyday life. High quality products in exclusive design that allows you to be unique. They want to help active people standing out from the crowd – because they can, want and dare! Explore their beautiful designs in soft, strong and durable materials and let yourself be attracted by the lust and joy they present! Everything actually started with a family vacation. All textiles onboard the boat looked exactly the same as all other boats in the marina. That was when the idea came to them and the developing process of their unique designs started. When they were happy with the results, they got so many great ideas from active people about products. Yoga mats – what a great idea! Boat cushions – what a great idea! Towels – what a great idea! Cotton blankets – what a great idea! Cashmere – what a great idea! That was the beginning of their story!