Lovely Linen, established in 1992 as a tribute to lively imperfection and the harmony of nature, hails from Europe, the heart of linen production. Crafted from 100% natural flax fiber, the Swedish brand Lovely Linen exhibits a characteristic texture, renowned durability, and a unique ability to absorb and release moisture, ensuring a comfortable and dry experience. From bed and bath to table and sports, Lovely Linen offers a palette of colors that will capture your heart. Whether it's hot or cold, Lovely Linen's thermal insulating properties offer comfort and breathability, ensuring you stay cozy in the winter and refreshed in the summer. The leading Nordic online department store Boozt.com will have you covered with bed linens, kitchen textiles, bathroom textiles, cushions and blankets, and curtains.
Lovely Linen has earned recognition for its high-quality European linen textiles that combine functionality and long-lasting design. Founded in 1992 and based in Sweden, the brand is driven by a deep respect for linen’s natural properties: breathability, durability, and softness. All products are made from high-quality European flax, which requires less water and is built to last, reflecting the growing interest in long-lasting home furnishings. Lovely Linen distinguishes itself through thoughtful production practices such as using paper over plastic and integrating solar power into operations. The tactile softness and washed finish of its fabrics have helped it build a loyal following, especially across Europe. The company, co-managed by the Bergström and Svedulf families, continues to reflect its heritage, adhering to modern standards in responsible manufacturing and comfort.
Lovely Linen offers a carefully curated selection of linen textiles, suitable for use throughout the home. The product line focuses on four major categories: bed, bath, kitchen, and living. The bedroom collection is a standout category, with linen sheets, pillowcases, and bedspreads in particular popular for their comfort and durability. In the kitchen and dining area, tablecloths, napkins, and kitchen towels are key items, often used for everyday dining and special occasions. Lovely Linen bath section includes absorbent linen towels and mats with a soft hand feel and quick-drying capabilities. Throws and blankets bring texture and warmth into living spaces. In addition to home textiles, the brand makes lifestyle items like kimonos and linen home accessories. Each Lovely Linen's category supports a relaxed yet functional interior style, with fabric choices and designs for various preferences.
Boozt.com is an authorized retailer of Lovely Linen, ensuring that all products are original and sourced directly from the producer or authorized distributors. With a curated selection of over 1000 brands, Boozt.com offers a wide variety of Scandinavian brands alongside international names, providing customers with a diverse and high-quality assortment across fashion, beauty, home, and lifestyle categories. Additionally, Boozt.com highlights responsible production choices through its Made With Care selection, helping customers find products that align with higher material and responsibility standards. Prioritizing customer care, Boozt.com makes shopping smooth and easy, offering assistance when necessary. For those who change their minds, returns are accepted under the conditions outlined in the current policy. Shopping at Boozt.com is secure and effortless, with industry-standard encryption protecting transactions and multiple payment options available for convenience. With a strong reputation and positive customer feedback, Boozt.com is a reliable destination for purchasing Lovely Linen products with confidence.