Take your lashes to new heights with PÜR’s Best Selling Fully Charged Mascara—it’s Powered by Magnetic Technology to act like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken, volumize and separate for all-day performance.
What it does:
• Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes
• Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible
• 98% instantly amplified lashes*
• 93% said lashes retained their curl well*
• 90% experienced no flaking