FUB

FUB, established in 2006 by Anne Sofie Olrik and Lotte Bundgaard, creates finely made knitwear for children and women. The brand's Nordic aesthetic combines classic shades with subtle contrasts, creating versatile wardrobe staples that stay relevant over time. FUB uses OEKO-TEX® certified merino wool, and GOTS-certified organic cotton, ensuring the long-lasting quality of their products. By producing only two collections annually, the brand reduces surplus stock and prioritizes thoughtful manufacturing. Since its inception, the brand has worked with the same trusted supplier, maintaining consistent quality and adherence to fair labor practices. FUB offers more than clothing – it provides pieces designed for repeated wear, free from fleeting trends.

FUB offers a varied selection of quality knitwear apparel. The kids’ collection includes durable, comfortable essentials designed for everyday wear. Sweaters, cardigans, and vests provide warmth and flexibility, while leggings and trousers offer a snug yet breathable fit. Dresses, skirts, and jumpsuits feature simple, functional designs perfect for active movement. Shirts, blouses, and polo shirts add versatile layering options. Bodies ensure soft, irritation-free comfort for infants, while dungarees and shorts provide durability for play. Jackets and coats offer warmth and protection in cooler weather for toddlers and kids. Designed with longevity in mind, FUB’s clothing maintains its quality and practicality through repeated wear, making it a reliable choice for every stage of childhood.

Boozt.com is an authorized retailer of FUB, ensuring that all products are original and sourced directly from the producer or authorized distributors. With a curated selection of over 1000 brands, Boozt.com offers a wide variety of Scandinavian brands alongside international names, providing customers with a diverse and high-quality assortment across fashion, beauty, home, and lifestyle categories. Additionally, Boozt.com highlights responsible production choices through its Made With Care selection, helping customers find products that align with higher material and responsibility standards. Prioritizing customer care, Boozt.com makes shopping smooth and easy, offering assistance when necessary. For those who change their minds, returns are accepted under the conditions outlined in the current policy. Shopping at Boozt.com is secure and effortless, with industry-standard encryption protecting transactions and multiple payment options available for convenience. With a strong reputation and positive customer feedback, Boozt.com is a reliable destination for purchasing FUB products with confidence.