LEGO®

What is LEGO® best known for?

LEGO® is recognized for its iconic plastic building blocks, which allow users to create countless structures, designs, and imaginative worlds. The brand's distinctive interlocking brick system, patented in 1958, has remained largely unchanged and is a major reason for its longevity. LEGO® also gained fame for its playful Minifigures, the small yellow humanoids featured in many of its themed playsets. Over time, the brand expanded into other areas, including LEGO-themed video games, films like The LEGO Movie and The LEGO Batman Movie, and theme parks. These elements have made LEGO® a symbol of creativity and play, with a broad influence across generations.

What products does LEGO® sell?

LEGO® primarily offers a large selection of building sets that encourage creativity and imaginative play. These include themed playsets based on popular franchises such as Star Wars, Harry Potter, and Marvel, as well as iconic LEGO City and Creator sets. For younger children, LEGO® provides the DUPLO series, featuring larger, easier-to-handle bricks. LEGO® also sells robotics kits under the MINDSTORMS brand, which are geared toward those interested in programming and engineering. LEGO® also produces its famous Minifigures, collectible characters featured in various sets. These products cater to a broad spectrum of interests and ages, from simple beginner sets to complex builds.