Martinex

Created in 1986, Martinex is a Finnish family-owned company celebrated for integrating beloved storybook characters into practical, everyday products that reflect Nordic values and lifestyle. Designing over 80% of its offerings in Finland, the brand has become synonymous with quality and creativity. Beyond its renowned Moomin collaborations, the company also brings to life other cherished and well-known characters such as Pippi Longstocking and Emil of Lönneberga, introducing themed products that resonate across generations. This dedication to storytelling through design underscores Martinex’s focus on narrative-driven design and highlights its mission to craft items that go beyond everyday function – products that carry emotional depth and evoke shared memories and nostalgia.

Martinex is loved for its diverse range of products that bring creativity, comfort, and character into children's everyday routines. The toy selection includes soft toys, puzzles, drawing and craft sets, and a handful of costumes and games that spark imaginative play. Character-themed apparel, from t-shirts and leggings to fleece pieces and outerwear, is designed for kids to move, play, and relax in. Martinex accessories like hats, caps, and bags add practical charm, while home-focused items such as bathrobes, towels, and bed linen turn everyday spaces into story-rich environments. Baby products such as bibs are created with function and softness in mind. From measuring cups in the kitchen to hats for outdoor adventures, Martinex blends Nordic design with playful storytelling, offering families items made to be lived with and loved.

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