Undercover for kids

Undercover makes designing school-related products for children fun. Founded in 2001 and headquartered in Nuremberg, Germany, the brand is part of the Simba Dickie Group. Undercover specializes in turning iconic pop culture characters, like Spider-man, and trends into functional school and lifestyle items. Its collections often feature themes from children’s entertainment franchises and fashion-forward designs. The brand works closely with major licensors and suppliers to deliver high-volume items and supports retail partners with flexible logistics and customized product presentations. Undercover is recognized as a back-to-school category specialist across multiple markets, bringing functional and joyful designs to families for more than two decades.

Undercover offers a range of children’s products centered around school, creativity, and daily use. In the drawing and crafts segment, the selection includes colored pencils, sticker packs, and compact craft sets designed for at-home or classroom activities. The stationery category features essential writing and art tools suited to growing learners. The accessories line spans school bags, wallets, and umbrellas, frequently adorned with popular characters and built for practical, everyday use. For mealtime, the brand provides matching lunch boxes and water bottles, often themed to complement other items from its collections. Every product is full of playful visuals tailored to children's preferences.

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