Primigi, founded in 1976 in Italy, is a pioneer in children’s footwear produced by Imac Spa Divisione Igi, a leading manufacturer of shoes for kids for over 30 years. Primigi’s debut in the Italian market signified a turning point in quality and technological advancement in children’s shoes. The brand is committed to creating comfortable, safe, and high-quality shoes that meet the changing needs of children at all stages of development. Their boots stand out for the carefully designed shapes for tiny feet and the rigorous selection of natural and technologically advanced materials. Primigi has been a premium partner of GORE-TEX for over 20 years and recently collaborated with MICHELIN. The leading Nordic online department store Boozt.com offers a curated selection of Primigi’s innovative, protective, and growth-oriented children’s footwear, providing parents with trusted solutions for their little ones.
Primigi is renowned for producing high-quality, comfortable, and safe footwear for children, earning its reputation with its "first steps" shoes. Since its debut in 1976, the brand has been dedicated to designing products that support healthy foot development. With in-depth knowledge of the specific needs of each age group, Primigi provides carefully researched solutions to accompany children’s growth and development.
Primigi offers a wide range of products tailored for children, prioritizing comfort, safety, and quality. Primigi's footwear is particularly popular, featuring styles designed to promote healthy foot development, such as waterproof shoes made with GORE-TEX and durable natural rubber shoes developed in collaboration with Michelin. While their products carry a premium price, the boots often represent excellent value compared to other GORE-TEX brands. Additionally, Primigi provides a comprehensive line of breathable, lightweight, and durable clothing and accessories, designed to meet the needs of active children at every stage of growth.