Searching for a makeup brand that you love is a tricky business at the best of times, but when you want a range that has sustainable credentials and works effectively it adds to the search. Say hello to IDUN Minerals, a Swedish brand that was born in Stockholm more than 10 years ago and is today a globally loved conscious beauty brand with vegan and cruelty-free products. With a focus on creating more sustainable beauty for all skin types, including sensitive skin, their products are formulated