In the realm between sky and earth, a visionary named Helge Petersen, founder of Newline, found himself dangling in mid-air, suspended by a parachute. Curiosity sparked when he noticed his suit soaked while the parachute remained dry. This moment led him to pioneer one of the earliest functional running suits, crafted from parachute fabric. Established in 1981 in Denmark, Newline provides you with top-notch functional products that prioritize detail and comfort, reflecting their roots in Danish Special Forces and a deep passion for running. From tops and t-shirts, shorts, sweatshirts, pants, and tights to outerwear, underwear, running and cycling equipment, braces and support, and accessories, the leading Nordic online department store Boozt.com ensures you have access to a comprehensive selection to suit your needs.
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Newline is renowned for its innovative and functional running apparel. Founded in 1981 by Helge Petersen, a former member of the Danish Special Forces and an avid runner, the brand was born from a unique moment of inspiration. While suspended in a parachute between sky and earth, Petersen noticed his suit was wet, yet the parachute remained dry. This observation led him to use parachute fabric to create one of the first functional running suits. Since then, Newline has earned a reputation for high-performance sportswear, combining comfort, military precision, and meticulous design. Today, it is internationally recognized for offering contemporary running gear that prioritizes functionality and quality.
Newline's core collection includes running suits, tops, pants, jackets, and vests, all crafted from breathable, moisture-wicking, and water-resistant materials. For men, the brand offers lightweight jackets, moisture-wicking T-shirts, and performance-driven running pants, designed to endure demanding workouts and outdoor conditions. These pieces provide reliable, high-quality gear for athletic pursuits.
Boozt.com is an authorized retailer of Newline, ensuring that all products are original and sourced directly from the producer or authorized distributors. With a curated selection of over 1000 brands, Boozt.com offers a wide variety of Scandinavian brands alongside international names, providing customers with a diverse and high-quality assortment across fashion, beauty, home, and lifestyle categories. Additionally, Boozt.com highlights responsible production choices through its Made With Care selection, helping customers find products that align with higher material and responsibility standards. Prioritizing customer care, Boozt.com makes shopping smooth and easy, offering assistance when necessary. For those who change their minds, returns are accepted under the conditions outlined in the current policy. Shopping at Boozt.com is secure and effortless, with industry-standard encryption protecting transactions and multiple payment options available for convenience. With a strong reputation and positive customer feedback, Boozt.com is a reliable destination for purchasing Newline products with confidence.