Sonic Sue Everbrown - Vida byxor

Deep brown jeans made in a rigid denim fabric that that can withstand up to 40 washes while maintainin a deep hue of beautiful brown. Crafted to be worn and washed without significant loss of colour. Looking for jeans that stay just as pristine as when first bought? Look no further.
Keen on knowing what differentiates Everbrown from other dyed denim?
Normally, when denim is dyed, part of the dye will absorb in the cotton fibers while the rest remains bound only to the surface of the yarns. This is what gives denim its aging property that in many cases is sought after. The technical difference between Everbrown and regular dyed denim is that it utilizes a method and type of dyestuff that allows improved absorption as well as a stronger fixation. This results in denim with a significantly greater colorfastness, which does not fade with wearing and washing.