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Odlo Set Long Fundamentals Performance Warm
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In 1979, Odd Roar Junior assumed leadership of Odlo, and by 1986, he had successfully relocated the company from Norway to Switzerland. Under his direction, Odlo unveiled the revolutionary Athletic Clothing System in 1987. Central to this innovation is the three-layer principle, which guarantees optimal performance. This design strategy ensures each layer, from underwear to outerwear, effectively manages moisture, regulates temperature, and provides protection from the elements. A significant advancement came in 2002 with the introduction of Effect by Odlo, which embedded odour-reducing silver ions into the underwear collection. Odlo’s design philosophy centers on comfort and performance, starting right next to the skin, underscoring their dedication to athlete's health and performance. You can explore the Odlo men's collections at Boozt.com, the Nordic online department store. This digital platform offers a wide array of high-quality, curated products, including a selection of well-known and reputable brands, ensuring authenticity and excellence in every purchase.
Odlo became widely recognized as the original creator of functional sports underwear and technical base layers designed for outdoor performance. Its breakthrough came in the 1960s when Olympic athletes independently chose Odlo’s heat-regulating suits, setting a new standard for athletic wear. Combining Norwegian outdoor heritage with Swiss precision, the brand developed moisture-wicking, thermoactive clothing that performs reliably in cold and changing conditions. Odlo stands out for its commitment to practical comfort and technical performance, gaining long-term trust among winter sports professionals and endurance athletes. Endorsements from elite Nordic teams have helped solidify its status in performance apparel.
Odlo designs technical sports apparel developed to perform during outdoor and endurance activities. The product lineup covers everything from lightweight base layers and insulating midlayers to jackets, tights, and performance tops. Among its most recognized categories are functional clothing built for temperature regulation and moisture management. The brand delivers a strong selection of men’s apparel, with particular focus on base layers, performance underwear, running tights, and zip-neck tops built for long-lasting comfort during high-output workouts. Odlo’s men’s collection is structured to support both high-performance needs and daily training, offering gear that adapts to shifting weather and varying intensity levels.
Boozt.com is an authorized retailer of Odlo, ensuring that all products are original and sourced directly from the producer or authorized distributors. With a curated selection of over 1000 brands, Boozt.com offers a wide variety of Scandinavian brands alongside international names, providing customers with a diverse and high-quality assortment across fashion, beauty, home, and lifestyle categories. Additionally, Boozt.com highlights responsible production choices through its Made With Care selection, helping customers find products that align with higher material and responsibility standards. Prioritizing customer care, Boozt.com makes shopping smooth and easy, offering assistance when necessary. For those who change their minds, returns are accepted under the conditions outlined in the current policy. Shopping at Boozt.com is secure and effortless, with industry-standard encryption protecting transactions and multiple payment options available for convenience. With a strong reputation and positive customer feedback, Boozt.com is a reliable destination for purchasing Odlo products with confidence.