In 1979, Odd Roar Junior took the helm at Odlo, leading the company's journey from Norway to Switzerland in 1986. In 1987, under his leadership, Odlo introduced the revolutionary Athletic Clothing System, centered around a three-layer principle for optimal performance. This system ensures that attire, from underwear to outerwear, is meticulously designed for moisture management, temperature regulation, and protection from the elements. In 2002, Odlo achieved a breakthrough in fabric technology with Effect by Odlo, incorporating odor-reducing silver ions into its underwear range. Odlo's commitment to athletes' well-being is evident in its design philosophy, which prioritizes comfort and performance 'from the skin up.' Discover your peak performance with Odlo women's selection available at Boozt.com. The Nordic online department store offers a diverse selection of carefully curated products and many reputable brands, ensuring authenticity and quality for every purchase.
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Performance-first base layers set Odlo apart from other sportswear brands. The company began shaping the industry in 1946 by crafting technical garments that allowed athletes to stay dry and comfortable in harsh environments. Its early adoption by Olympic teams marked a turning point, as Odlo introduced fully synthetic fabrics into competitive sport. Decades later, its layered system approach and fabric technologies remain integral to outdoor sports culture. Backed by partnerships with the Swiss-Ski Nordic teams and engineered for those who train or compete year-round, Odlo is firmly associated with high-function apparel that consistently delivers in demanding outdoor conditions.
Odlo offers a large selection of performance clothing designed for active use in outdoor sports and endurance-based activities. Key categories include base layers, thermal tops, running apparel, midlayers, and weather-adapted outerwear. Known for its technical materials and ergonomic fit, the collection covers essential garments suited for cold and mixed conditions. Among its most popular offerings are women’s base layers, seamless sports underwear, leggings, and midweight tops designed for freedom of movement and breathability. Odlo’s women’s apparel is tailored to support many different activities, balancing functionality and comfort to meet the demands of both competitive and recreational athletes.
Boozt.com is an authorized retailer of Odlo, ensuring that all products are original and sourced directly from the producer or authorized distributors. With a curated selection of over 1000 brands, Boozt.com offers a wide variety of Scandinavian brands alongside international names, providing customers with a diverse and high-quality assortment across fashion, beauty, home, and lifestyle categories. Additionally, Boozt.com highlights responsible production choices through its Made With Care selection, helping customers find products that align with higher material and responsibility standards. Prioritizing customer care, Boozt.com makes shopping smooth and easy, offering assistance when necessary. For those who change their minds, returns are accepted under the conditions outlined in the current policy. Shopping at Boozt.com is secure and effortless, with industry-standard encryption protecting transactions and multiple payment options available for convenience. With a strong reputation and positive customer feedback, Boozt.com is a reliable destination for purchasing Odlo products with confidence.