Maidenform

Maidenform was the first company to make modern bras. Established in 1922 by Ida Cohen Rosenthal and her husband, they sold Charleston dresses demanding a flat-chested look - achieved with an uncomfortable 'bandeaux'. As Ida disliked the way their dresses fit women with flat chests, she designed a new lingerie to support and accentuate the woman's natural figure: two 'cups' with shoulder straps and a ribbon fastened in the back. As the popularity of their new lingerie grew, they focused on the bras - now called Maidenform. Today, Maidenform designs and manufactures a wide range of lingerie products including bras, panties and shapewear.
52 styles
  • Maidenform
    SLEEK SMOOTHERS 34.95 €
    S M L XL XXL
    384
    34.95 €
  • Maidenform
    COMFORT DEVOTION 17.95 €
    S M L XL XXL
    75
    17.95 €
  • Maidenform
    COVER YOUR BASES 39.95 €
    S M L XL XXL
    144
    39.95 €
  • Maidenform
    SLEEK SMOOTHERS 34.95 € 27.96 €
    S M L XL XXL
    384
    34.95 € 27.96 €
  • Maidenform
    COMFORT DEVOTION 44.95 € 35.96 €
    Disponible en plusieurs tailles
    215
    44.95 € 35.96 €
  • Maidenform
    TAME YOUR TUMMY MISSY 22.95 €
    S M L XL XXL
    354
    22.95 €
  • Maidenform
    EVERYDAY CONTROL 34.95 €
    S M L XXL
    179
    34.95 €
  • Maidenform
    COVER YOUR BASES 39.95 €
    S M L XL XXL
    144
    39.95 €
  • Maidenform
    SLEEK SMOOTHERS 39.95 €
    S M L XL XXL
    372
    39.95 €
  • Maidenform
    COMFORT DEVOTION 44.95 €
    Disponible en plusieurs tailles
    215
    44.95 €
  • Maidenform
    FIRM FOUNDATIONS 42.95 €
    S L XL XXL
    330
    42.95 €
  • Maidenform
    TAME YOUR TUMMY MISSY 22.95 €
    S M L XL XXL
    354
    22.95 €
  • Maidenform
    EVERYDAY CONTROL 34.95 €
    S M L XL XXL
    179
    34.95 €
  • Maidenform
    COVER YOUR BASES 39.95 € 29.96 €
    S M XL XXL
    144
    39.95 € 29.96 €
  • Maidenform
    TAME YOUR TUMMY MISSY 22.95 €
    S M L XL XXL
    445
    22.95 €
  • Maidenform
    SLEEK SMOOTHERS 39.95 €
    S M L XL XXL
    372
    39.95 €
  • Maidenform
    DREAM 17.95 €
    S M L
    59
    17.95 €
  • Maidenform
    COMFORT DEVOTION 44.95 € 35.96 €
    Disponible en plusieurs tailles
    215
    44.95 € 35.96 €
  • Maidenform
    SLEEK SMOOTHERS 44.95 €
    S M L XL XXL
    301
    44.95 €
  • Maidenform
    FIRM FOUNDATIONS 42.95 €
    S M L XL XXL
    330
    42.95 €
  • Maidenform
    TAKE INCHES OFF 64.95 €
    S M L XL XXL
    390
    64.95 €
  • Maidenform
    TAME YOUR TUMMY MISSY 22.95 € 18.36 €
    S M L XL XXL
    445
    22.95 € 18.36 €
  • Maidenform
    FIRM FOUNDATIONS 54.95 € 43.96 €
    S M L XL XXL
    288
    54.95 € 43.96 €
  • Maidenform
    DREAM 17.95 € 13.46 €
    S M L
    59
    17.95 € 13.46 €
  • Maidenform
    SLEEK SMOOTHERS 42.95 € 34.36 €
    S M L XL
    361
    42.95 € 34.36 €
  • Maidenform
    SLEEK SMOOTHERS 44.95 € 33.71 €
    S M L XL XXL
    301
    44.95 € 33.71 €
  • Maidenform
    EASY UP 42.95 €
    S M L XXL
    504
    42.95 €
  • Maidenform
    TAKE INCHES OFF 64.95 €
    S M L XL XXL
    390
    64.95 €
  • Maidenform
    FIRM FOUNDATIONS 49.95 €
    S M L XL XXL
    345
    49.95 €
  • Maidenform
    FIRM FOUNDATIONS 54.95 €
    S M L XL XXL
    288
    54.95 €
  • Maidenform
    SLEEK SMOOTHERS 29.95 €
    S M L XL XXL
    344
    29.95 €
  • Maidenform
    SLEEK SMOOTHERS 42.95 €
    M L XL XXL
    361
    42.95 €
  • Maidenform
    EASY UP 42.95 € 34.36 €
    S M L XL XXL
    504
    42.95 € 34.36 €
  • Maidenform
    SLEEK SMOOTHERS 34.95 €
    S M L XL XXL
    280
    34.95 €
  • Maidenform
    FIRM FOUNDATIONS 49.95 € 39.96 €
    S M L XL XXL
    345
    49.95 € 39.96 €
  • Maidenform
    ONE FABULOUS FIT 2.0 49.95 € 39.96 €
    Disponible en plusieurs tailles
    106
    49.95 € 39.96 €
  • Maidenform
    SLEEK SMOOTHERS 29.95 € 22.46 €
    S M L XL XXL
    344
    29.95 € 22.46 €
  • Maidenform
    COVER YOUR BASES 44.95 € 35.96 €
    S M L XL XXL
    218
    44.95 € 35.96 €
  • Maidenform
    TAKE INCHES OFF 64.95 € 51.96 €
    S M L XL XXL
    424
    64.95 € 51.96 €
  • Maidenform
    SLEEK SMOOTHERS 34.95 € 27.96 €
    S M L XL XXL
    280
    34.95 € 27.96 €
  • Maidenform
    TAME YOUR TUMMY MISSY 36.95 € 29.56 €
    S M L XL
    168
    36.95 € 29.56 €
  • Maidenform
    ONE FABULOUS FIT 2.0 49.95 € 39.96 €
    Disponible en plusieurs tailles
    106
    49.95 € 39.96 €
  • Maidenform
    ONE FABULOUS FIT 2.0 49.95 € 39.96 €
    B C D DD
    126
    49.95 € 39.96 €
  • Maidenform
    COVER YOUR BASES 44.95 € 35.96 €
    S M L XL XXL
    218
    44.95 € 35.96 €
  • Maidenform
    TAKE INCHES OFF 64.95 € 51.96 €
    S M L XL XXL
    424
    64.95 € 51.96 €
  • Maidenform
    CLASSIC 44.95 € 35.96 €
    DD DDD G
    45
    44.95 € 35.96 €
  • Maidenform
    FULL FIGURE 44.95 € 35.96 €
    DD DDD
    38
    44.95 € 35.96 €
  • Maidenform
    TAME YOUR TUMMY MISSY 36.95 € 29.56 €
    S M L XL XXL
    168
    36.95 € 29.56 €
  • Maidenform
    ONE FABULOUS FIT 2.0 49.95 € 39.96 €
    Disponible en plusieurs tailles
    106
    49.95 € 39.96 €
  • Maidenform
    ONE FABULOUS FIT 2.0 49.95 € 39.96 €
    B C D DD
    126
    49.95 € 39.96 €
  • Maidenform
    CLASSIC 44.95 € 35.96 €
    DD DDD G
    45
    44.95 € 35.96 €
  • Maidenform
    FULL FIGURE 44.95 € 35.96 €
    DD DDD
    38
    44.95 € 35.96 €