In 1966, the Van Doren Rubber Company opened up for business in California. Within a few years, the global skate culture had adopted the Vans shoe as their footwear of choice, and today Vans still represents a look that epitomizes the Southern California lifestyle. With more than 45 years of history – and now offering a complete range of footwear, apparel, accessories, snowboard boots & outerwear – Vans has risen to become a worldwide dominant force in the action sports industry.