The adidas brand has a long history and deep-rooted connection with sport. Everything we do is rooted in sport. This is what ‘The Badge of Sport’ stands for as a brand mark. Our broad and diverse sports portfolio, from major global sports such as football and running, to regional heartbeat sports such as American football and rugby, has enabled the brand to transcend cultures and become one of the most recognized and iconic global brands, on and off the field of play. The adidas brand’s mission is to be the best sports brand in the world, by designing, building and selling the best sports products in the world, with the best service and experience.