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Bula was founded in 1983 by former ski racer Greg Bardin in Durango, Colorado, USA, and has since become a global leader in winter headwear and lifestyle apparel. Bula offers a broad spectrum of products, including hats, beanies, base layers, gloves, and more, for those looking for comfort and style in cold weather. Bula's collections incorporate vibrant colors and bold graphics that appeal to people who want to express their personalities both on and off the slope. Their apparel provides superior quality, ensuring customers remain warm and comfortable on their outdoor adventures. Bula continues to push the trend forward and redefine cold weather fashion, from their iconic fleece headbands that sparked a snow-style revolution to their winter accessories. Whether you are hitting the slopes or just braving the winter chill, Bula has something for everyone, making it simple to stay cozy and stylish in any snowy setting. Check out a carefully curated selection of Bula products at Boozt.com, the leading Nordic online department store.
Bula gained popularity for its strong association with an active, adventurous lifestyle, as well as its bold identity rooted in 1980s culture. The brand stands apart with its colorful, heritage-inspired designs that reflect a laid-back yet confident style. Bula’s image is closely tied to its influence among prominent public figures, with celebrities like John F. Kennedy Jr., Mats Wilander, Pernille Wiberg, and members of the Swedish royal family seen wearing its famous beanies. Known for capturing the feeling of youth and freedom, BBulaula positions itself as a challenger to mainstream outdoor labels, offering an alternative that blends attitude with a sense of individuality.
Bula specializes in functional clothing and accessories tailored for people who spend time outdoors or lead an active lifestyle. Its most popular product category is headwear, specifically beanies and neck warmers made from durable materials that can withstand changing weather conditions. The brand also produces base layers, such as thermal shirts and pants, which are built for insulation and layering. Gloves and outerwear are another important category created to meet the needs of various outdoor sports. Bula's clothing collection includes items suitable for both movement-focused activities and casual everyday wear. Bula's products are available for men, women, and children across multiple activity type.