Norrøna's story began when the Norwegian outdoor enthusiast, Jørgen Jørgensen, decided to begin searching for outdoor clothes and equipment that was good and durable enough to protect the human body in the harsh environments of the Norwegian mountains and wilderness. But protection alone is not enough if you are an explorer or adventurer who needs to perform in ways which are physically demanding, especially when the climate and the terrain makes every movement more challenging for the body and mind. Jørgen started out with simple yet innovative items such as leather straps, canvas bags and clothing made of cotton. What stirred in his mind then, and the products that he developed as a result of his passion, became the core of Norrøna - a brand that aspires to constantly improve outdoor equipment for all kinds of activities. They were first on the market with several groundbreaking designs, among others, Europe's first Gore-Tex Jacket, for which Norrøna released a prototype in 1977. By continuing to make technical advancements, and always working with a passionate enthusiasm for the outdoor lifestyle, Norrøna has become one of the world's most trusted brands for premium outdoor clothing. Norrøna - Welcome to Nature.
Outdoor Apparel for a Wide Range of Activities
After more than ninety years Norrøna is still a family-run business. The brand is based in Lysaker near Oslo, Norway, and this is where all the research and design is happening. They carry on the legacy from Jørgen Jørgensen, and continue to develope and improve the design and materials of their products in order to offer some the best and most weather protective outdoor clothing on the market. Norrøna offers outdoor apparel and accessories for a wide range of different activities, such as skiing, snowboarding, mountain biking, hiking, trekking, climbing, and more. In the wide Norrøna men's selection you find everything from jackets, pants and shorts to backpacks, baselayers, midlayers, and accessories for your next adventure. The clothes in the collections are made with a number of different technologies and innovative materials.
Among the materials used by Norrøna are:
GORE-TEX® – A durably waterproof and windproof membrane that offers a high level of breathability.
Polartec® – performance fabrics that range from lightweight wicking base layers to insulation layers, to extreme weather protection.
PrimaLoft® – a patented microfiber, that gives great thermal insulation to help the body maintain its temperature, minimizing energy loss.
pureOrganic™ Cotton – produced without the use of harmful pesticides, harsh chemical bleaches or dyes and is allergy-free.
BioNylon® is a highly sustainable biomass fabric made of castor bean – A fabric that offers hard-wearing properties, good flexibility, and comfort, as well as a shorter drying time.
Norrøna - Sustainability
As a brand with a true and passionate outdoor spirit, Norrøna believes that the only way to run a company is by having a sustainable vision, and by not letting a single day go by without striving to improve, explore and inspire to protect nature. Norrøna uses 100% organic cotton in all of their cotton products, as well as a range of other sustainable materials such as the above mentioned BioNylon®. They also work with PureRecycled™ which a form of recycled polyester that they use in their cotton fabrics to provide the finished items with extra strength and durability.
The Collections
If you are looking for a Norrøna jacket you will find a selection of Gore-Tex and Dri shell jackets, softshell jackets, and down jackets here on Boozt.com. If it is a pair of pants you need, the selection also includes pants for skiing, snowboarding, mountaineering, biking, and hiking. If you are as passionate about outdoor life as Norrøna is, you already know how important the base layer is. The base layer is the layer of clothes that you wear closest to your skin, and because of this it should be like a second skin that provides warmth while absorbing and evaporating your sweat to keep you warm, dry and comfortable while you are being active - no matter how the weather and the terrain decide to fight you. In the collections of base layers from Norrøna you find a selection of items developed to suit your outdoor activity of choice, regardless of season or intensity level. If you like to keep it colourful Norrøna is a brand for you. Many of the collections include jackets and pants in bright, beautiful and fashionable colours that will make you visible and cheer you right up.
About Norrøna
- The brand is a family-run business based in Norway
- Norrøna has been developing innovative outdoor solutions for more than ninety years
- They take climate responsibility seriously
- Norrøna offers apparel for skiing, snowboarding, mountain biking, hiking, trekking, climbing, and more.
- The men's collection include jackets, pants, shorts, backpacks, baselayers, midlayers, and accessories
