Inside the evolution that the Brand lived thanks to the Creative Direction of Jeremy Scott, BOUTIQUE MOSCHINO represents the stylistic translation of the brand’s values in total respect of Moschino’s DNA, where the aim is to engage a wide portion of the market, placed in the contemporary segment.
With BOUTIQUE MOSCHINO line, the brand refers to a specific costumer target who’s into fashion trends but is also eager to dress in dailywear but recognizable look. The pricing of the line is also essential and secure the best positioning possible.