Established in 2012, Papu Design, a Finnish brand, aspires to bring happiness to every day through meticulously crafted, responsibly sourced garments. Founded by fashion designer Anna Kurkela and artist Hanna-Riikka Heikkilä, this collaboration has given rise to women's clothing that embodies PAPU distinctive aesthetics and values—playful prints, timeless design, and mindful choices. PAPU has a unique and identifiable handprint, weaving inspiring stories about nature, cities, and the beauty that surrounds us. The collections feature wild yet harmonious color palettes, allowing you to explore captivating combinations of colors and styles or seamlessly mix garments from one collection to another. Boozt.com, the premier Nordic online department store, showcases an extensive range of Papu Design clothing for women, proudly designed in Finland.
Papu Design gained attention for its distinctive prints and artistic collaborations, especially those rooted in playful, expressive illustrations. Founded by designer Anna Kurkela in Finland, the brand took shape after a spontaneous meeting with artist Hanna-Riikka Heikkilä, whose illustrations helped define Papu Design’s creative direction. Their signature aesthetic blends bold patterns with modern silhouettes, reflecting a strong visual identity that stands out in women’s fashion. All items are designed in Finland and made in the EU, focusing on garments that are made to last. Papu Design is also recognized for its creative approach, often challenging traditional fashion norms through unexpected design choices. With a presence in around 30 countries, Papu Design connects skilled manufacturing techniques with visual storytelling in a way that appeals to design-conscious consumers looking for something beyond conventional trends.
Papu Design focuses primarily on women’s apparel, offering a selection of clothing that combines everyday comfort with distinctive design. The most sought-after category includes relaxed-fit dresses, shirts, pants, and leggings that feature bold, expressive prints. Each item is created with attention to detail, using carefully selected materials suited for regular wear. The brand is also known for versatile essentials made from fabrics such as Ponte Jersey, Merino-Cashmere blends, and Linen, which support both structure and softness. In addition to apparel, Papu Design includes a curated line of accessories and jewelry, such as earrings, necklaces, and bracelets, designed to complement its clothing.
Boozt.com is an authorized retailer of Papu Design, ensuring that all products are original and sourced directly from the producer or authorized distributors. With a curated selection of over 1000 brands, Boozt.com offers a wide variety of Scandinavian brands alongside international names, providing customers with a diverse and high-quality assortment across fashion, beauty, home, and lifestyle categories. Additionally, Boozt.com highlights responsible production choices through its Made With Care selection, helping customers find products that align with higher material and responsibility standards. Prioritizing customer care, Boozt.com makes shopping smooth and easy, offering assistance when necessary. For those who change their minds, returns are accepted under the conditions outlined in the current policy. Shopping at Boozt.com is secure and effortless, with industry-standard encryption protecting transactions and multiple payment options available for convenience. With a strong reputation and positive customer feedback, Boozt.com is a reliable destination for purchasing Papu Design products with confidence.