GANT is a fashion brand that has become a symbol of casual elegance. Officially launched in 1949, the brand's journey began decades earlier, in 1907, when the Par-Ex Shirt Company was established in New York. GANT has attracted attention with many designs, including pioneering features such as the back-collar button, locker loop, and box pleat. The Yale co-op shirt and the sportswear ventures of the 1970s marked pivotal moments in the brand's development. Today, GANT's men's collections include all the basics, from preppy knits, shirts, and chinos to comfortable footwear. Boozt.com, the leading Nordic fashion department store, offers a large range of specially curated apparel, including GANT men's styles. When shopping at Boozt.com, a diverse selection of the latest GANT men's clothing and accessories are available at any time and from everywhere.
GANT is best known for its high-quality shirts, which had a significant impact on American fashion, specifically the Ivy League Look. GANT, founded in 1949, pioneered key features that distinguish its shirts, including the perfect collar roll, locker loops for wrinkle-free storage, box pleats for improved movement, and a back collar button to keep ties in place. These innovations became hallmarks of GANT's designs, contributing to the brand's reputation for high quality. In the 1950s and 1960s, GANT's use of bold colors and distinctive fabrics such as Madras, candy-stripe, and tartan helped to define its shirts, making them a wardrobe staple for stylish men across America. GANT shirts were highly sought after due to the brand's emphasis on detail and quality, and they were frequently associated with the sophisticated yet relaxed Ivy League style. GANT eventually expanded its offerings to include a broad assortment of American sportswear, but the iconic shirts remain the foundation of the brand’s identity.
GANT began by producing high-quality men's shirts, known for their quality and iconic features such as the perfect roll collar. As the company grew, it expanded beyond shirts, introducing a line of American sportswear in 1971. GANT caters to men's needs with a broad selection of carefully crafted clothing, footwear, and accessories. Their product line includes various trousers designed for style and comfort, suitable for any occasion. GANT also offers a selection of outerwear, from stylish jackets to versatile coats, ensuring you're prepared for any weather. For a sporty yet elegant look, their men’s collection features iconic rugby shirts. Additionally, GANT provides accessories like ties and belts to complete your ensemble, along with premium-quality underwear and footwear for ultimate convenience and visual appeal.